African prints have become a staple in Nigerian fashion, with vibrant Ankara, adire, and aso oke fabrics dominating wardrobes and runways. Nigerian fashionistas are embracing these bold, colorful textiles like never before, turning cultural heritage into modern style statements. From casual streetwear to high-end couture, African prints are everywhere. But what’s driving this trend? Here are our theories behind the surge, along with the Nigerian brands leading the charge.
1. Cultural Pride and IdentityNigerians are increasingly celebrating their heritage, and African prints are a powerful way to express this pride. Fabrics like Ankara and adire carry deep cultural significance, with patterns often telling stories or reflecting regional traditions. Fashionistas are drawn to these prints as a way to connect with their roots while standing out in a globalized world. Social media amplifies this, with influencers showcasing how traditional fabrics can be styled in contemporary ways, making cultural pride both fashionable and accessible.
2. Global Recognition and InfluenceThe global fashion scene is turning its eyes to Africa, with Nigerian designers gaining international acclaim. Events like Lagos Fashion Week, Mens Fashion Week Abuja and exhibitions like the Brooklyn Museum’s “Africa Fashion” in 2023 have spotlighted African prints, inspiring local fashionistas to embrace them. Celebrities like Beyoncé and Lupita Nyong’o wearing Nigerian designs have further boosted their appeal. This global validation encourages Nigerians to see their traditional fabrics as high fashion, not just cultural relics.
3. Sustainability and Artisanal AppealAs fast fashion faces criticism for its environmental impact, Nigerian fashionistas are turning to sustainable, locally made options. African prints, often hand-dyed or woven by artisans, align with this shift toward ethical fashion. Brands like Dye Lab and Eki Kere emphasize eco-friendly practices, using techniques like tie-dye and raffia-based designs that support local craftsmanship. This focus on sustainability resonates with younger consumers who value quality and authenticity over mass-produced trends.
Nigerian Brands Leading the WaySeveral brands are at the forefront of this print revolution. Dye Lab, founded by Rukky Ladoja in 2021, is known for its vibrant tie-dye and batik designs, blending Yoruba traditions with modern silhouettes. Their commitment to ethical fashion has made them a favorite among eco-conscious fashionistas. Eki Kere, led by Abasiekeme Ukanireh, stands out for its raffia-based creations and bohemian aesthetic, drawing inspiration from African travels to create pieces that feel both adventurous and sustainable. Other notable brands include Lisa Folawiyo, which elevates Ankara with luxurious embellishments, and Wanni Fuga, blending traditional prints with ready-to-wear elegance. Banke Kuku also shines with bold, storytelling prints that celebrate Yoruba heritage, while Orange Culture pushes boundaries with genderless designs featuring vibrant African fabrics.
These brands are redefining Nigerian fashion, making African prints a symbol of style, heritage, and sustainability. As fashionistas continue to embrace these fabrics, the trend shows no signs of slowing down, proving that Nigerian culture is a global fashion force.
Written by: Adzege Tersur Samuel
Edited by: Tonye Hart